So lemme just start with this.
I’m a writer. I’ve written 2 books (one a 3x Amazon bestseller), I write for Entrepreneur magazine, been published in Idea Mensch, the CrossFit Journal and numerous other places. Plus you’re here which means you know I’m also an avid blogger and my sweet spot is entrepreneurship and helping home based biz owners master their biz.
So what does that have to do with Facebook LIVE?
Facebook is the 800-pound gorilla in Social media and as such a considerable force in every area it gets involved in. Facebook LIVE is no different. It’s a part of the Facebook profile of any user on the site (yes…YOU) whether you’re a Hollywood star or not. It is also available to all fan pages on the site. The algorithms on Facebook are biased towards video and therefore a live stream appears ahead of all other content on people’s newsfeeds. What that means is YOU get preference over other video types. Plus, Facebook sends a notification to all your friends who are online to notify you that the stream is up and running. Cool right?
All that at the push of a button.
So WHY Should You Live Stream?? Here’s 5 reasons then a download that’ll get you started and it’s 100% F*R*E*E…
- Cost: all that you need to set the ball rolling is an internet connection and the relevant hardware (your phone) which is cheap to come by relative to other marketing avenues such as TV commercials, radio, etc…
- Trust: Transparency and authenticity draws immense appeal from customers, potential customers and going live gives you the option of taking your clients behind the scenes, introducing them to your culture of doing things. Heck, take them on a trip with you even!
- Versatility: Facebook LIVE is suitable for broadcasting nearly everything there is that you would like them to know about your brand (which should be YOU). You can live stream events, interviews, Q&As, and behind the scenes stuff all on the same platform. Additionally, doing all this requires you to have no special skills…people love REAL!
- Accessibility: Live streaming is available to as many people as those who have mobile phones. It’s as simple as that. It allows you access to as many people as there are on Facebook at no extra cost. Lemme repeat that…AT NO EXTRA COST…
- Simplicity: For all its functionality, Facebook LIVE on most fronts is easy and straightforward. AKA: Easy. Push a button…#Boom
There ya have it.
I know you might be shy, scared, nervous and that’s OK because if you’re an entrepreneur and I know most of my readers are…lemme ask you this…
How bad do ya want it?
Download my cheatsheet and get ‘er done.
Cheers from the #HardcoreHustler