I’ve been an entrepreneur and in a variety of businesses for over 16 years now. No boss. Sometimes lots of employees (600 at one time) and during all that time I’ve had lots of clients, spoken in front of thousands of people, written 2 books and have made hundreds of media appearances in some major pubs and TV.
I’ve been in businesses where they say “everyone with skin” is your target.
I’ve dealt with every objection imaginable but one thing is for sure bringing on the wrong client will KILL your business PERIOD!
But what exact type of clients or customers do I mean?
Before you go on please know that you can get some incredible F.REE training just by clicking on this link…but only if you wanna be a better entrepreneur.
Read on my homies.
The “Wanna Be’s”
They want what you have but aren’t truly gonna put in the effort to get there. They have the money to buy what you have and they have a strong desire to learn BUT …. and this is a BIG BUT they jump from program to program, coach to coach and product to product hoping something will work. They want a quick fix and the EASY BUTTON and they want it NOW!
These people will suck the life out of you. They will not only ask for refunds when it doesn’t work but they will DEMAND refunds AND write horrible reviews about your company all over the internet. Through text, email, Facebook, comments on others walls, Twitter, etc…they’ll tell everyone how you didn’t “help” them and your “thing” was useless. Avoid these peeps at all costs…they aren’t worth the initial purchase.
They too have money but they try to negotiate, trade or bargain for your product and service. It won’t cause a problem to begin with but after you take on several of these clients you begin to lose your confidence and TIME because they’re taking it away from you with their ever demanding list of needs. Needs they expect you to give attention to immediately.
These people are detrimental to the success of your business. They will make you angry which in turn gives you a bad attitude that rubs off on your other relationships. DON’T devalue yourself! By taking on these kind of customers you do just that.
These people want everything for FREE and like a kangaroo stick all that free stuff in their little pouch. Then when it comes to actually purchasing their little kangaroo arms can’t seem to reach the wallet. Be careful what and how much you give away for FREE and more than that is be careful WHO you give it to. You’re FREE stuff should be geared to SELL more of your thing and not just to entice the wrong client type.
Free is FREE and always will be. Free doesn’t build a business. Never will someone truly value you, your business and outcome WITHOUT PAYING for your product, service or whatever you have FIRST!!
If someone wants it FREE remember you’re giving away not only your “product or service” but your time, effort, energy AND MONEY. How much is that worth??
Something to think about.
The “True Entrepreneurs”
The easiest people to sell to or bring into your biz. They judge. They trust. They bring value to the mutual relationship because they have realistic expectations of the outcome expected. They’ve done their research and they’ve calculated the risk and their time commitment. They know they may or may not see and ROI QUICKLY and they’re ok with that! They’re simply willing to take that chance.
So now that we’ve discussed these “types” do you truly know who your ideal client is?
*Man or woman?
*How old is he or she?
*Are they family oriented? Professional? Have a degree?
*The places your clients hang out (real or virtual)
*The things do they value?
*Where they spend their time in the am…in the pm?
*Who they spend their time with
*What is their average income?
Understanding these simple things about the type of client you want to do business with will alleviate a lot of pain, headaches and precious time being wasted! Your business and your time is well worth more than that so BE selective. Look for the Aces in the deck. Remember that selling to everyone means you truly sell to no-one.
*Special thanks to Melissa Krivachek for the inspiration behind this post…
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