I remember one of my early businesses. It was a gym. I was a trainer, certified and had a lotta letters after my name supposedly to make people wanna hire me more.
So since I was the worlds best trainer and the coolest gym in town I thought “well hell…EVERYBODY and their MOTHER needs what I got.”
Big fat NO… a HUGE mistake.
Thinking that everyone was my client is one of the biggest lies I’d been told…and one of the biggest mistakes you are likely making…and that’s why you have me.
Because this is what you really need…read on for the truth my friend.
We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create your avatar. Also know as your ideal client…your ideal customer persona. (You have done that right??)
This vision of your ideal client guides everything you do, from your language to your messaging and even to where you go look and find her and also includes pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom probably isn’t worried about shareholders), and even the color of your logo.
So you spend a few hours or maybe even went to a workshop considering things like:
- Her age group
- Her income
- Family status (Married, Single, etc…)
- Education (college grad?)
- Lifestyle goals (wants to rule the world or build a better future for her family and stuff)
Maybe you even write up a nice little story about your ideal client. You give her a name, say you call her Lisa and she has a couple of kids, a husband who just doesn’t get it…you know…that “entrepreneur” thing she does, and a load of student loans. You know quite a bit about her, you think.
Tsk, tsk…because you’d be wrong, and if you stop there, you may be missing a huge piece of the puzzle—and losing out on the best clients because of it.
Here’s something that’s rarely, if ever, considered in the “ideal client” equation, and it’s arguably the most important part: personality. Bet your coach, mentor, guru or upline never told you that before right?
If you’re snarky, sarcastic, fun-loving and loud, then a quiet, middle-aged mom who spends her time volunteering at the church is probably not a good fit for you. Sure, she might need your help, and she might love your product or service but for real and long term client relationships this match-up is a disaster. Either she will be uncomfortable with your style, or you’ll be miserable trying to reign in your natural zest.
Look, it’s never worth the hassle and pain of a client who is gonna be a thorn in your side for the sake of a sale or transaction.
Drive Determines Success
This one can be difficult to calculate from the start, but once you recognize it (or the lack thereof) it’s worth paying attention to. The client without the drive to succeed will—more often than not—only end up frustrating you both.
Better to end your relationship as soon as you see the signs of this than to waste your time going over the same material and exercises again and again with someone who simply won’t do the work.
If you look at your current and past clients, you’ll begin to see patterns. You can easily look back and see what made some clients a joy to work with and to serve, while others were a struggle. Think about what those differences are, and add them to your ideal client profile. Then compare any new potential clients to this ideal profile, and you’ll never again sign on with a less-than-perfect client.
Look…if you really dig those types of ‘clients’…be my guest.
But for the ones who want a hassle free biz…we go through all this and more in depth so that you’ll never have pain in the ass clients or customers again. Just head over here:
*** ** Are you a committed entrepreneur ready to surround yourself with folks on a mission like you? Do you have the #HustleDNA? Your tribe awaits…join thousands hustling entrepreneurs…just like you. ***