Many of you are new to business. Not all of you, but many of you are. Since we’ve been meeting here and chatting for a while now I thought today I would share the FOUR things I will never do in my business again.
These are lessons learned from over 15 years as an entrepreneur, having founded and been CEO of companies in the 8-figure range and also owning a business as “simple” as a gym (actually 2).
And relationship marketing has always been a part of my business toolkit for years now.
So here are my lessons learned.
1. I will not do things today that didn’t work in the past. Seems a no brainer but you’d be surprised how many folks keep trying to fix broken. If it didn’t work then, it won’t work now so learn from folks wiser than you. Don’t fix what hasn’t worked. Get a NEW tool!
2. I will NOT try and change people. Sometimes it’s called “convincing” and I refuse to do it. So should you. Some will, some won’t, so what, move on. What I have done is become excellenet at identifying the “A” players. Sorting out the aces from the rest of the deck. And so should you.
3. Believing that I can please everyone. It will never happen. Once a group is happy there’ll be another group that’s not. Sometimes people won’t like what you stand for, what your job is and to tell you the truth you ain’t got time for that. Stop trying to be everything to everyone and stick to your freakin guns.
4. Choose short term comfort over long term benefit. If you are an entrepreneur then you MUST be thinking the long game. This is not nor will it ever be about overnight success. Get up every day and put in the work or somebody else will. Someone like me. It’s gonna be messy. You will sweat. You will likely have setbacks but tomorrow is a fresh day so keep your eye on the prize. Freedom, wealth, family…whatever that is for you. Stay focused on the long game. Trust me on this. My first company was a RIDE and it took many years to hit our first 7-figures…after that it was hustle to 8. Same thing with our second one. And it took hustle, time and perseverance.
If these 4 things resonated, and they should, and you have more questions then I have an answer.
I have an answer because I am a professional entrepreneur and have been mentoring pros like you for many years now.
My advice is solid and I’m confident.
Show me a video is what they said so there it is.
When you’re finally ready to seize the brass ring that business and life has to offer then you OWE it to yourself to at least watch this wicked short video and decide for yourself my homie… learn more right HERE.
I got business to crush so I’ll see you on the inside.
Cheers for now
Rick the #HardcoreHustler Martinez
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